A Close Look at Grand Banks & Palm Beach Motor Yachts
Brand redevelopment for two iconic marine names
To start off, SPLASH conducted owner surveys to learn the emotions, desires, and opinions of each brands’ ideal audience.
SPLASH found that the Palm Beach audience wants to be seen, be faster, and go farther in their yacht. They are seeking the ultimate expression — a yacht with unparalleled style, performance, and cutting edge innovation.
SPLASH found that the Grand Banks audience wants to travel further in a seaworthy, practical cruiser. Cruising is where they feel whole, where memories are made, and ideas are born. They want to go fast when it feels right and enjoy luxury comforts.
The New Vision
Brand #1:
Noble Palm Beach Motor Yachts
Owners see their Palm Beach as a toy that reflects a luxurious life on the water. The updated brand reflects the sentiment with a sleek and youthful design that introduce pops of orange to keep viewers guessing.
Brand #2:
Evolving Grand Banks
Owners see their Grand Banks as a tool that supports their passion for boating and voyaging. The updated brand reverts to the historic 1969 essence to align with the original spirit of Grand Banks.
