Introducing Green Machine — 62V Outdoor Power Tools
Brand Development
Rugged Battery Power
The new brand is perceived as heavy-duty and disruptive. Bold statements encourage the audience to push themselves and their tools to the limit
Against the Grain of OPE Traditions
Commercial Spots
Endurance Course
Concept: Overcome your yard’s greatest challenges with Green Machine high performance tools. Tools are introduced and challenged through a rigorous course reminiscent of military training with a muddy, dirty, difficult terrain, fast moving challenges and tool teamwork.
Game Day
Concept: The new Green Machine lineup is introduced as an unbeatable sports team. A sports announcer introduces the Green Machine tools with stats and a play-by-play of the performance Green Machine skills and performances are demonstrated on the “field” as the announcers highlight their features as players in a football game.
Product Videos
Self Propelled Mower Product Video
Chainsaw Product Video